New Forest Players
The New Forests Players came to me asking for help in revamping their exiting brand, to create an updated modern appeal and hopefully drive up new membership. To do this I introduced a new logo, website and print advertising using a consistent design style and typography throughout.
The website is the flagship in the update and it allows multiple users to make regular updates throughout what we identified as the “production life-cycle”. The home page is dynamic and pulls in relevant sections of content from the productions depending on whether they are in the Audition, Box Office or Reviews phase of the life-cycle. A key improvement has also been in online ticket sales, these have now been integrated in to the production’s own page (as a single-page order form and PayPal checkout) and activated by a simple toggle in the admin area.
As part of the NFPs ongoing marketing I am responsible for creating the advertising & programmes for each new production, some of which you can see here.
- Client: New Forest Players
- Completed: Spring 2016