Printed Guidebook for Cambrian Rail Partnership
Commissioned by the Cambrian Rail Partnership and Great Little Trains of Wales, this guidebook aimed to celebrate and promote Wales’ heritage steam railways to a wider UK and international audience.
Task: Design a high-quality, engaging print guide that showcases Wales’ steam railway network, using a bold and contemporary visual style while remaining accessible to all ages and interests.
Services: Print Marketing, Design
More about this project...
This 96-page printed guidebook was created to raise awareness of the country’s unique network of enthusiast-run steam railways. The publication is both a practical travel companion and a celebration of rail heritage, designed to appeal to a wide audience—from train lovers to tourists discovering Wales by public transport.
As lead designer, I developed a bold yet elegant layout system with strong colour accents and a clean, modern type pairing. Content and imagery were supplied by Good Journey, and the guide included a double fold-out front and back cover to allow for easy map reading and added visual impact.
One of the most substantial print projects I’ve worked on in recent years, the guidebook was officially launched at King’s Cross Station and quickly became a success, with copies reaching as far afield as Japan and the USA. A reprint went to press the following year after strong demand.
